A message to all business owners: We know that many businesses are suffering right now due to the recent COVID-19 outbreak. Instead of our usual monthly Tec...

Stock photos can come in very handy for print or electronic marketing. They're easy to get a hold of and can help you avoid hiring a photographer. However, w...

This year, it's our goal to make the content and topics covered in The Tech Factor as relevant and useful as possible to our growing reader base. Please take...

If there is any one item that presents the “face” of your organization, it’s your logo. To determine just how valuable (or detrimental) it can be, let’s cons...

Attracting users to your site is one thing, but getting those return visits is quite another. For many if not most businesses, repeat users are the goal. Tak...

Successfully attracting users to your website is only the first step when trying to secure more business. Once users arrive, they need to be given a reason t...

You’ve invested in a quality website. Now what? What’s the secret to maximizing your site’s potential by drawing users to it? How can you find out about the ...

How People ACTUALLY Use Websites - Part 2 The structure of a site is as important as furniture placement in a room. Users can choose not to enter at all, can...

How People ACTUALLY Use Websites - Part 1 Drawing users to a company web site is only half the battle. Once there, users decide to remain and explore, or exi...

Research shows that nonverbal communication accounts for the bulk of what we communicate with others. Who would go to an interview with gym shorts or mismatc...

We might think it’s fictional, but many people still do count on “password123” to guard their information. Others write their passwords on a sticky note and ...

Avoiding the embarrassment and expense of a “broken” web site typically requires some maintenance. Unlike WiX, Squarespace, and other drag and drop site buil...

The horror stories of hackers and online crime are familiar to most of us. In fact, the U.S. is the most frequent target of online criminals, and they’ve suc...