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Exploring the bright spots of a difficult year To kick off the new year, we wanted to take some time to talk about the various...

Keeping your site secure in a digitally dependent world You wake up to a slew of email notifications on your phone. Many of your clients...

A website can be an incredible sales funnel, a way to help your company close business, and a great resource for information for your...

As the effects of the pandemic continue to impact businesses throughout the world, many are being forced to acquire 100% of their...

A message to all business owners: We know that many businesses are suffering right now due to the recent COVID-19 outbreak. Instead of...

Stock photos can come in very handy for print or electronic marketing. They're easy to get a hold of and can help you avoid hiring a...

This year, it's our goal to make the content and topics covered in The Tech Factor as relevant and useful as possible to our growing...

If there is any one item that presents the “face” of your organization, it’s your logo. To determine just how valuable (or detrimental)...

Attracting users to your site is one thing, but getting those return visits is quite another. For many if not most businesses, repeat...

Successfully attracting users to your website is only the first step when trying to secure more business. Once users arrive, they need to...

You’ve invested in a quality website. Now what? What’s the secret to maximizing your site’s potential by drawing users to it? How can you...

How People ACTUALLY Use Websites - Part 2 The structure of a site is as important as furniture placement in a room. Users can choose not...

How People ACTUALLY Use Websites - Part 1 Drawing users to a company web site is only half the battle. Once there, users decide to remain...

Research shows that nonverbal communication accounts for the bulk of what we communicate with others. Who would go to an interview with...

We might think it’s fictional, but many people still do count on “password123” to guard their information. Others write their passwords...

Avoiding the embarrassment and expense of a “broken” web site typically requires some maintenance. Unlike WiX, Squarespace, and other...

The horror stories of hackers and online crime are familiar to most of us. In fact, the U.S. is the most frequent target of online...